A Curious Shift

There was a time — not very long ago — when fashion colleges proudly taught the supply chains of fast fashion brands.

How fast designs moved. How efficiently factories produced. How brilliantly inventory was turned over.

Speed was the flex. Scale was the success metric.

Students were trained to admire systems built for maximum output, minimum pause. Today, those same colleges teach sustainability. ethics. lifecycle thinking. impact beyond margins.

Not because trends changed — but because the old system cracked under its own weight.

The irony?

The industry already knows something is broken. The institutions have adapted. The curriculum has evolved.

But consumer behaviour?